Culture Change is Hard: What Nikki Usher Learned in Five Months Embedded in The New York Times Newsroom

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By: Joseph Lichterman | Nieman Journalism Lab

In the early afternoon of January 27, 2010, The New York Times’ tech team was ready for breaking news: Apple was set to unveil its long-anticipated tablet computer.

As Steve Jobs prepared to take the stage, Times tech blogger Nick Bilton was preparing to scour the Internet for information on the yet-to-be-named tablet and feed information to the Times’ liveblog. The hype was huge, and readers were desperate for information on the tablet — not least its name. George Washington University professor (and frequent Nieman Lab contributor) Nikki Usher describes the scene in her new book, Making News at The New York Times:

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