‘Daily Mail’ Solves Internet Paradox

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By: Michael Wolff | USA Today

News is a reliable British export. The lineup of products has included the tabloid and broadsheet newspaper, which came to define modern journalism; the BBC, the first global news brand; and the Guardian’s website, giving the world, for better or worse, Julian Assange and Edward Snowden.

And now, Mail Online. Mail Online, with 180 million unique visitors a month, is not only the world’s most-trafficked English-language newspaper website — establishing a powerful mass market connection or, depending on your point of view, a new low in the taste deficit — but quite possibly the first time a traditional print organization has solved the paradox of digital migration.

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