By: Press Release | Dallas Morning News
The Dallas Morning News received a 2014 International News Media Association (INMA) Award for its content marketing and social media agency, Speakeasy. The Morning News’ first place award in the category “best idea to create new profit centers” was announced at the 84th Annual INMA World Congress in San Francisco on May 13.
Speakeasy was recognized for tremendous growth, profitability and return on investment. Founded in late 2012, Speakeasy increased its client base in 2013 to more than 60 clients, working with local, regional and national brands. Additionally, Speakeasy generated $1.5 million in revenue and grew from five to 23 full-time employees in its first year.
“It’s nice to see the industry recognize this partnership, which both leverages and extends The Dallas Morning News’ deep relationships in the marketplace,” said Mike Orren, president of Speakeasy. “We’re just excited to be able to drive results for so many clients by helping them inform their customers, converse on social media and drive action via digital promotions.”
In a joint venture, Dallas advertising agency Slingshot and the Morning News launched the digital agency to provide large and mid-size businesses with online marketing and social media solutions. In addition to Speakeasy, the Morning Newsdiversified its business portfolio in 2012 with the formation of 508 Digital, and again in 2013 with CrowdSource, an event marketing business.
“Speakeasy has been tremendously successful for The Dallas Morning News, as advertisers see social media as a platform that allows them to be their own media company. We have filled an important role in this mission for advertisers, as quality content is crucial to their success,” said Grant Moise, senior vice president of The Dallas Morning News.
INMA entries were divided into two groups based on size, with the Morning News competing against publications with circulation more than 300,000 or three million unique digital visitors per month. The INMA Awards were created in 1935 as a sales and marketing competition for news media companies seeking innovation amidst a changing market.
About The Dallas Morning News
Established in 1885, The Dallas Morning News is Texas’ leading newspaper and the flagship newspaper subsidiary of A. H. Belo Corporation. It has received nine Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. Its portfolio of print and digital products reaches an average daily audience of more than 1.1 million people and includes online news and information sites; iPhone, Android and iPad apps; Al Día (www.aldiatx.com), the leading Spanish-language publication in North Texas; neighborsgo (www.neighborsgo.com), a consumer-generated community news outlet; and Briefing, the free, home-delivered quick-read. In addition to the editorial drivers within the Morning News, CrowdSource was created as an independent business division to assist event organizers and producers with its operational, marketing and promotional needs. To advertisers, the portfolio of products is represented by DMNmedia (www.DMNmedia.com), the marketing solutions group of The Dallas Morning News, Inc. For more information about the publication and its entities, visit www.dallasnews.com.