Data Is Future at Dallas Morning News

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By: Michael Depp | NetNewsCheck

Look under the hood of The Dallas Morning News’ digital platform, and you’ll find data as the engine driving everything forward.

Joe Weir, the paper’s VP and chief revenue officer of digital, says that soon every ad campaign run by the paper will be guided by better-managed user data, improving targeting for its customers and giving them better transparency into their campaigns’ performance. “[Data is] what’s going to continue to fuel our growth in digital,” Weir says.

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