Demand Media Says It Wants to Split in Two — Spinning Off Domain Registrar Business From Media Unit

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By: Kara Swisher | All Things D

Demand Media said today that it planned to split its company in two parts, spinning off its domain registrar business from its media one in a bid to better clarify the company to investors.

Since it went public several years ago, there has been some level of difficulty for each part of the Santa Monica, Calif.-based Demand to easily explain itself to Wall Street, given the very different natures of its key — but very different — revenue units.

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