Deseret Native Ad Biz Closing in on $1 Million

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By: Erica Sweeney | NetNewsCheck

With its BrandView native advertising segment now in full swing regionally and FamilyShare.com already attracting national native advertisers, Utah’s Deseret Digital Media is looking to expand its other platforms with this revenue source.  

Though not a new concept, native advertising is “big right now,” as revenue from traditional display advertising is declining, says Todd Handy, DDM’s vice president of advertising strategy and performance. 

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