Digital Ad Growth About to Offset Print Decline

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By: Gideon Spanier | Independent.co.uk

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline.

Figures from the Association of Online Publishers (AOP) and consulting firm Deloitte show digital revenues grew at their fastest rate since the survey began in 2008 – thanks in large part to the mobile boom.

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