Digital-Native Publishers Settle In to Face Legacy Constraints, with a Side of Reader Revenue

“It was around this time last year that things were starting to look a little dicey for the media industry’s once breathlessly-hyped digital unicorns,” Joe Pompeo wrote for Vanity Fair this week. BuzzFeed, Vice, Mashable, and Vox, “which once heralded the dawn of a new media age — replete with massive valuations, large fund-raising hauls, and millennial sex appeal — now appeared to exhibit some traits of the brands that they once attempted to disrupt.”

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