Digital to Account for 25% of Total Media Ad Spend in 2013, eMarketer Finds, with Mobile Up 95%

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By: Ishbel Macleod | The Drum

Digital ad spend is set to grow to $42.26bn this year, and will account for 24.7 per cent of total media ad spending this year, according to eMarketer’s latest estimates on US ad spending.

The research found that digital is set to grow from $36.80 billion in 2012; with mobile to play a bit part in this, as it is expected that mobile spend will grow by 95 per cent.

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