Disruption Guru Clay Christensen Says Incumbent Media Players are Making a Classic Mistake

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By: Mathew Ingram | paidContent

Harvard Business School professor Clay Christensen, who has helped shape much of the thinking around technological disruption with his landmark book “The Innovator’s Dilemma,” has been taking a close look at the media industry recently — one of the markets that he believes is undergoing a fundamental disruption. In a panel session at the Nieman Foundation on Wednesday, he warned that many existing media entities are still thinking about what they do in the wrong way, just as other industries such as the telegraph and auto industry have in the past.

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