Doubling Down On the Triple Crown, A Publication’s Gamble on Belmont Pays Off

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By: Al Tompkins | Poynter

BloodHorse.com staff started planning for the 2014 Kentucky Derby, Preakness Stakes and Belmont Stakes in January. Now, with California Chrome in position for a Triple Crown win, their work has paid off. The 12-person editorial staff has produced a remarkable online interactive website. The story behind this project is both instructive and inspiring. 

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