Elections, Olympics and Digital Spending Boost Total Media Ad Gains

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By: eMarketer.com

US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.

This will bring total ad spending in the country to nearly $166 billion, with continued modest growth projected through 2016, when spending will surpass $189 billion.

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