Embrace the Unbundling: The Boston Globe is Betting it’ll be Stronger Split Up Than Unified

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By: Justin Ellis | Nieman Journalism Lab

The model for the 20th-century American newspaper was to be all things to all people, in one amalgamated package. One daily bundle of newsprint could give you baseball box scores, reports of intrigue in Moscow, gardening tips, an investigation into city hall, and Calvin and Hobbes.

The Boston Globe is betting that the model of the 21st-century American newspaper won’t be a single digital product — it’ll be a lot of them.

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