Evening Post Publishing Company Selects Adpay to Enhance Print and Online Classifieds Platforms

By: Press Release | Adpay

Denver, March 4th, 2013 – Adpay, Inc., the technology leader for online and print classified solutions to the media industry, today announced that it was chosen by The Evening Post Publishing Company to power four new online classified portals to benefit print readers and digital users. The four sites will deliver interactivity and networked search for The Charleston Post & Courier, The Salisbury Post and The Aiken Standard, as well as for the regional publication, Farm Carolina. The weekly properties will be available as part of a comprehensive marketplace search, with edition upsells configured from the publications’ packages. Memoriams, Adpay’s direct order entry network for funeral directors, will comprise a key component of the installation.

Adpay’s solutions will provide simple and easy-to-use tools for Evening Post site advertisers. The properties’ content will be searchable locally, as well as through Adpay’s pioneering Classified Network. This allows buyers from other Adpay media company partner sites to view ads on the new Low Country Marketplaces, offering a more meaningful buyer/seller experience for all involved. The installation will include Adpay’s patented Call Center upsell process and integration of web orders for print back into each of the newspaper’s Brainworks front end systems.
Post & Courier Publisher P.J. Browning states, “I was immediately impressed when I reviewed the Adpay solutions. They are able to meet our needs to integrate our dailies and weeklies with a user-friendly platform and have a keen understanding of our systems and our requirements.” According to Greg Anderson, Salisbury Post Publisher, the company conducted an extensive due diligence process and in the end, “Adpay was the clear choice” for their new integrated print and online marketplaces across the four branded sites. “We are excited about the opportunities not only for the Click-N-Buy Classifieds systems, but for increasing obituary revenues, too, with Memoriams,” stated Anderson.

“We are proud to have been selected by the Evening Post Publishing Company,” said Michael Heene, CEO of Adpay. “Their team was very clear about how they want to transform classifieds in their market, and we look forward to partnering with them to provide the results our partners have come to expect.”

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