Ezra Klein, Glenn Greenwald and the Odd Rise of Personal Brand Journalism

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By: Michael Wolff | The Guardian

There is a new vision of journalism – call it the auteur school – in which the business shifts from being organized by institutions to being organized around individual journalists with discrete followings.

The latest development is the announcement by Ezra Klein that he will likely leave the Washington Post and is looking for investors to back him – with a reported eight figure investment (ie more than $10m!) – in an independent enterprise.

Last week Kara Swisher and Walt Mossberg, who ran the Wall Street Journal tech conference AllThingsD, announced that, following the WSJ ending its relationship with them, they were setting up in business backed by NBC and other investors.

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