Facebook and Fewer Stories Behind Rise in Web Traffic, Says Telegraph Chief

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By: Mark Sweney | The Guardian

The Telegraph website’s 20% traffic boost in June has been attributed to factors including favouring Facebook over Twitter to push content and writing fewer stories overall, according to Jason Seiken.

The Telegraph Media Group editor-in-chief said an emphasis on carefully promoting stories with Facebook’s more youth-oriented audience in mind has started to pay off, with the social network easily outstripping Twitter as a traffic driver.

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