Facebook and Google May be Forced to Ask Permission to Use Personal Data

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By: Claire Davenport | Reuters

EU lawmakers want to limit companies’ ability to use and sell data, such as internet browsing habits, to advertising companies, especially when people are unaware their data is being used in such a way.

“Users must be informed about what happens with their data,” said Jan Philipp Albrecht, a German Member of the European Parliament who is driving the reform. “And they must be able to consciously agree to data processing – or reject it.”

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