Facebook is Clamping Down on Posts That Ask People for ‘Likes’ or Shares

Facebook is cracking down on a new type of clickbait: Posts that ask people to “Like” or share or comment to goose engagement numbers, what Facebook is calling “engagement bait.”

You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s algorithm, which rewards posts that get better engagement and shows them to more people.

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