Facing Programmatic Ad Challenges, ThinkProgress Pursues Membership Revenue

Add ThinkProgress to the list of publishers hunting for reader revenue. On Oct. 30, the left-leaning publisher launched a campaign to sign up 1,000 people for a new membership program by year’s end. The program aims to offset losses from programmatic advertising that the publisher says come from being classified as a site that focuses on “controversial subjects.”

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/facing-programmatic-ad-challenges-thinkprogress-pursues-membership-revenue/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *