Five Publishers Breaking Free From Print-Focused Content With Native Mobile Products

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By: Jasper Jackson | The Media Briefing

Newspaper and magazine formats have been around for so long it’s easy to forget their content is designed to the fit the medium.

But why should pumping out a collection of 500 word news stories and 1,500 word features still be appropriate for tablets and smartphones?Tablets have been welcomed by publishers in part because content designed for a print publication can be ported straight to iPads cheaply.

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