For Ad Clicks, Tablets Outperform Smartphones

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By: eMarketer

Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Mobile ad-buying platform Adfonic found that tablets’ share of mobile ads served on its network climbed from 9% in Q2 2012 to 14% at the end of Q4 2012.

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