For Upworthy, Not All Clickbait is Created Equal

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By: Josh Sternberg | Digiday

On Monday, social news aggregator Upworthy announced it had raised $8 million from investors. The site boasts of more than 20 million uniques and looks to use the funding to staff up in all areas of the business. Digiday spoke with co-founder Peter Koechley about the pageview rat race, the perception of click bait and why it A/B tests headlines. Excerpts:

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