Forrester: Context Will Lead Mobile Development

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By: Lauren Johnson | Mobile Marketer

Marketers and developers need to have a grasp on a user’s total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research.

Forrester’s “The Future of Mobile Application Development” study looks at how marketers need to be eyeing the omnichannel approach more than a mobile-only or multichannel experience.

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