From Grumpy Cat to Ukraine: How Mashable is Expanding Beyond Gadgets and Apps

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By: Joseph Lichterman | Nieman Journalism Lab

Within minutes of the first reports that a Malaysia Airlines plane had crashed over eastern Ukraine Thursday, Mashable had live coverage up and running. Its real-time news staff in New York was updating the post with videos from the scene and carefully sourced information culled from social media and other outlets; its own social accounts, including its meant-for-breaking-news @MashableLive, were busy pushing out information.

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