FT Has More Social Media Followers Than Customers

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By: TJ Raphael | Folio

More people interact with business newspaper The Financial Times through of social media than directly with the brand, according to a recent infographic released by the publication.

In late July, The Financial Times’ digital subscribers grew to about 300,000 paying readers, an increase of about 31 percent when compared to the same time in 2011, with the publication’s total circulation increasing to almost 600,000.

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