FTC to Take Closer Look at “Native Advertising” Trend

By: Jeff John Roberts | paidContent

Over the last year, media and marketing types have been repeating the term “native advertising” until they’re blue in the face and now it looks like people are finally paying attention — including the good folks at the Federal Trade Commission.

On Monday, the FTC announced that it will hold a workshop on December 4 about native advertising and the “blurring of digital ads with digital content.”

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