Game Changing? A Free Future for Mirror Record, Other Papers on iPad?

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By: Robert Andrews | PaidContent

Imagine if a national newspaper dropped its cover price and went free to readers. That’s what UK title Daily Mirror and Scottish sibling Daily Record are doing — at least, on iPad.

For their first iPad app, the publications have launched e-edition replicas that mimic the printed red-tops in every way, save for the £0.45 ($0.72) price.

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