Gannett Makes Deals with Weinstein, Others

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By: NetnewsCheck

Gannett has announced new partnerships with The Weinstein Company, General Mills’ Outnumber Hunger and Latitude. The partnerships focus on content development, consumer activation and data insights.

The Weinstein Company partnership is a first look content deal, giving the film and television studio first consideration for programming ideas from Gannett’s content. This deal allows the production studio and distributor to develop multiplatform projects and provides opportunities to elevate on a national and international basis editorial that appears across Gannett’s network of brands, including USA TODAY.

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