Global Ad Spend Records Upticks For Most Of 2013

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By: Wayne Friedman | Media Post

Global advertising spending continues to cautiously grow — now estimated to be 3.2 percent higher through the first nine months of 2013.

Nielsen projects that global spending climbed to $243.5 billion through the first nine months of 2013. The third quarter also was up 3.2 percent. September itself witnessed a 6.7 percent rise in spending after a relatively flat August, which had a 0.7 percent decline. July posted a 3.0 percent gain.

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