Global Newspaper Circulation and Advertising Trends in 2012

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By: Marketing Charts

Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia, according to the latest World Press Trends survey of the World Association of Newspapers and News Publishers, which includes data from more than 90% of the global industry’s value. The study shows that more than half of the world’s adults read a daily newspaper, with 2.5 billion doing so in print and 600 million in digital. While overall circulation figures were only down marginally, advertising spend fell by 2% in 2012, and by a more dramatic 22% since 2008.

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