Google News Gives Publishers More Control Over How It Indexes Their Sites

By: Frederic Lardinois | Tech Crunch

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the Google News Publisher Center, those publishers will get a bit more control over how Google’s robots see their sites.

Until now, publishers pretty much had to hope that Google would pick up on how they structure their sites, for example (though with sitemaps, they already get some control over what Google indexes). Starting today, they can specifically label different sections of their site (Politics, Technology, Travel, etc.) from the Publisher Center’s web interface, which will make it easier for Google to classify their articles for Google News. They can also use this new tool to alert Google of new sections they add to their site for special occasions like elections or major sporting events.

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