How Axios Will Approach Content, Including Native Ads

Jim VandeHei made waves late last year when he implied that subscriptions to Axios, his new venture-funded media startup, would cost as much as $10,000. But VandeHei has also been adamant that advertising will be a piece of the site’s revenue puzzle. Here, he and longtime colleague Roy Schwartz, who headed up Politico’s finances for nearly a decade, discuss the native ad format they’re selling to advertisers, their plans for video, site personalization, and how much any publisher can learn from experiments conducted during the recently concluded presidential election.

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