How Data from Financial Times Readers Lead to More Readers and Revenue

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By: Andrew Beaujon | Poynter

The Financial Times “broke the law of large numbers last year,” Ryan Chittum wrote in CJR: It added digital subscribers at a fast rate, seven years after it launched its paywall. It now has 652,000 paying subscribers across platforms, an FT spokesperson told Poynter.

“We’ve never understood this approach that journalism online should be free,” FT CEO John Ridding said when reached by phone.

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