How Facebook Tried to Get Marketers to Buy ‘Likes”

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By: John McDermott | Digiday

Agencies cried foul earlier this year when organic reach on Facebook hit nearly imperceptible levels. Looking back on how Facebook pitched agencies in April 2011, it’s easy to understand their frustration.

A Facebook presentation on marketing best practices from April 2011 obtained by Digiday shows the company urged marketers to build their audiences on the social network by buying “likes” and creating “earned media” on their Facebook posts.

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