How French Newspaper 20 Minutes Keeps Millennials Interested

When it comes to loyalty to news brands, millennials can be a fickle bunch. Free daily French newspaper 20 Minutes, which claims half its readers are between 18 and 30 years old, knows this all too well.

The publisher’s editorial team has worked on sustaining and engaging young audiences for the last 18 months with a project called #Moijeune, which roughly translates to “Me, myself young.”

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/how-french-newspaper-20-minutes-keeps-millennials-interested/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *