How Larry Kramer Will More Than Double USA Today’s Circulation This Year

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By: Sharon Waxman | The Wrap

MarketWatch founder Larry Kramer surprised the media world when he agreed to take over USA Today as president and publisher two years ago.

Leading Gannett’s legacy print behemoth with a “digital first” strategy, the media entrepreneur has nonetheless dug into a secret print approach that he says is more than doubling USA Today’s circulation this year.

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