How Le Monde is Reinventing the Ad Unit for Mobile

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By: Lucia Moses | Digiday

France’s Le Monde was creating a new smartphone app, though, which gave it an opportunity to build new ad formats from scratch. The result is a new app with a clean reading experience where the ads are integrated into the editorial content and the experience is uncluttered by banner ads.

Many U.S. publishers have been doubling down on responsive mobile sites as consumers’ reading time shifts to mobile from desktop, and with good reason. According to the Pew Research Center, most mobile news consumers are getting most of their news from the device’s browser.

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