How News Outlets Can Make Native Ads Work for Them

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By: Rachel Bartlett | Journalism.co.uk

Mainstream media can use their “storytelling” expertise, and trusted brand, to discover opportunities in native advertising, but should remain focused on their site’s identity, delegates at Digital Media Strategies were told today.

The subject of native advertising has been a hot topic in the news industry. Just last year, for example, AOL and Huffington Post, drew up ‘guidelines’ on the subject, highlighting the importance of “clear signposting”.

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