How Publishers Squeeze New Traffic Out Of Their Old Content

A couple years ago, publishers decided they had to start wringing more money out of their old content. Today, some of them are practically selling the photos that hang on their office walls, but the fruits of these labors are sprouting: The Atlantic, which uses archival material on both the print and digital sides of its business, now generates more than a quarter of its traffic every month from older content.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/how-publishers-squeeze-new-traffic-out-of-their-old-content/
LinkedIn
Read More

Comments:

Your email address will not be published. Required fields are marked *