How Santa Barbara’s Noozhawk Zeroes In on News and Profits

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By: Tom Grubisich | Street Fight

Noozhawk says it’s Santa Barbara’s “only 24/7 professional news site.” In the increasingly tough world of community journalism — where both readers and advertisers can be fickle and local advertising markets like Santa Barbara’s are crowded with competitors — Noozhawk succeeds because it’s not in the news business, but “the business of news.”

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