By: Lucia Moses | Digiday
Newspapers lag far behind in the share of time spent on mobile devices. That’s a reality the Los Angeles Times is hoping to counter when it relaunches its site early Tuesday morning with mobile users top of mind.
“We know that there are readers who are coming to us increasingly on mobile,” said Emily Smith, svp of digital for the Times. “We’ve not yet reached the turning point where they are the majority, but that day will come soon. So we are absolutely getting ready for that moment. We knew that we had to rethink the experience on a mobile screen. We also knew we had to future-proof our platform, because we wanted to be available on all the new devices, regardless of what screen sites are coming out.”