How The L.A. Times Learned to Love SEO

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
http://www.editorandpublisher.com/news/how-the-l-a-times-learned-to-love-seo/">
LinkedIn

By: Josh Sternberg | Digiday

Many newspapers look at digital-native publications like The Huffington Post and turn up their noses. After all, the traditional world of journalism can seem far away from a publication that publishes a story every 58 seconds and has mastered the dark arts of SEO.

But for the Los Angeles Times, struggling for years with a declining circulation and a tough ad climate, the choice was not to try to beat them but join them.

Comments:

Your email address will not be published. Required fields are marked *

Editor & Publisher App: Android Phone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android device

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: Android Tablet

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your Android tablet

Click below to download
and install the Android app.

CLOSE

Editor & Publisher App: iPad

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPad

Click below to download
and install the App.

CLOSE

Editor & Publisher App: iPhone

Enjoy everything in the Print edition in an
easy-to-read, easy-to-navigate format
designed exclusively to fit your iPhone device

Click below to download
and install the iPhone app.

CLOSE