The New York Times is landing on Snapchat, and the Gray Lady thinks its journalism will fit right in on the millennial-dominated social network.
“We’re not boring when it comes to visual storytelling,” said Assistant Editor Steve Duenes. “…We have a lot to draw from all forms of digital storytelling.”
Expect The New York Times‘ upcoming Snapchat Discover channel to be a showcase for visuals from the entire newsroom — video, photography and animation, he said. The channel, which will run Monday through Friday in the U.S. and Canada, will be based on the Times‘ Morning Briefing.