How to Prepare for the Removal of Publisher Posts From Facebook’s News Feed

In the coming year, Facebook will likely split the news feed. Non-promoted posts from Facebook pages will be placed in a secondary feed. When the company tested the format in Slovakia in 2017, Facebook pages saw two-thirds to three-quarters of their reach disappear. Pages in Slovakia and two other test markets — Serbia and Sri Lanka — reported a drop in Facebook engagement of 60 to 80 percent.

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