Human Element Will Be Vital in Driving Ad Spend in RTB and Private Exchanges

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By: Casale Media via Marketwire.

NEW YORK, NY–(Marketwire – Oct 8, 2012) – Index Platform (www.indexssp.com), a global sell-side platform operated by Casale Media (www.casalemedia.com), today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying RTB, both sides expect significant spending growth in this segment over the next 12 months.

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