By: Mark Walsh | MediaPost.com
The Interactive Advertising Bureau is getting behind the push to make the mobile Web more user-friendly through a new site providing tools for publishers to improve their mobile presence. The ultimate aim is to boost mobile advertising and m-commerce by expanding the number of sites designed specifically for mobile devices.
The IAB’s “Tap into Mobile” site will offer a digital dashboard allowing publishers and businesses to analyze their sites’ mobile user experience and access mobile guidelines, best practices, case studies and data points. It will also provide a directory of mobile developers and agencies to help companies develop mobile strategies and leverage mobile as part of the marketing mix.