In India, the BBC Wants to Partner With Local Companies to Develop New Ways to Personalize Content

When he’s evaluating the BBC’s ongoing expansion efforts into Asia and Africa, BBC digital development editor Dmitry Shishkin finds himself returning to one question: “Is our content good enough for someone to skip lunch for?”

The line emerged after a conversation he learned that people Kenya regularly skip meals in an effort to save money to spend on Internet data.

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