In Tracking Users, Pinterest Lays Groundwork for Ad Business

By: Cotton Delo | AdAge

Pinterest is continuing to the lay the groundwork for its ad business. The company announced that it will start recommending pins and boards to users based on sites they visit that have the “Pin It” button embedded.

It marks the first time the network has put the massive amount of information it has at its fingertips about users’ web activity — made possible by the ubiquity of the “Pin It” button — to use. While the current implications of that data collection are limited to content relevancy, it’s not hard to see what it could mean for the company’s ad business — which still doesn’t exist — down the road.

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