Independent Newspapers KZN Partnership Brings in Retail Revenue, Invigorates Sales Team

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By: Mariam Rahiman and Robin Gould | INMA

In an effort to turn around declining ad revenues, Independent Newspapers Kwazulu-Natal (INKZN) joined forces with NRS Media, one of the world’s leading media sales experts, to deliver AD Impact, an innovative advertiser acquisition programme designed specifically for newspapers.

The partnership between NRS and INKZN, formed in 2010, created a solution that targeted local direct advertisers.

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