Inside Forbes: The Role of Pay and Traffic in Our Search for a New Media Equation

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By: Lewis DVorkin | Forbes

Full disclosure: I’ve used this headline before. Actually, only the second half of it. Both times I was riffing off the title of David Carr’s column in The New York Times, The Media Equation. Six months ago, David put his glaring eye on the boom in native advertising. Last week, he challenged a growing movement to link a journalist’s pay to Web traffic.

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